Recently in Mobile tech Category

How would you spin the Blackberry downtime?

| 1 Comment
| More

It's tragic how fate is treating RIM. Blackberry was the standard bearer for mobile computing and now these difficulties threaten to destroy RIM.

Even distinguished figures such as Piers Morgan are taking to Twitter to condemn the service. All we need now are some harsh words from Jordan and Chris Huhne and I fear RIM is done for.

We cannot let this happen.

Come on, all you spin doctors, reputation managers, profile raisers, game changers and just plain old public relations gurus. Surely we can put recent events in a positive light.

Any suggestions?

Do you want to hear my ideas? [Oh go on then - Ed]

Maybe we should look at the positives. Surely, a bit of downtime is good for you. Can't we talk about the health benefits of weaning people off their crackberries? Would it kill us to have a few days when we're not hunched over a gadget? Maybe RIM is helping us all to re-evaluate our lives, in which case we should thank them.

What about blaming a nameless foe? I don't know about you, but only one name came to mind when I heard about Blackberry's problems. Yeah. You know who I mean don't you? Would it be a good idea to circulate a rumour that the hidden hand of You Know Who was behind all this?

No on second thoughts, that's rubbish.

Surely you've got some good ideas you can share.

Gather round the water cooler, you guys. It's time for a thought shower.

Nine out of ten city CIOs on course for prosecution by FSA

| No Comments
| More
Over 90 per cent of city firms could face prosecution in November for failing to comply with new FSA regulations on call recording, according to one study. 
 
With November's deadline for meeting the Financial Services Authority's new rules on call recording looming ever closer, a survey has shown that 91 per cent of chief information officers (CIOs) have yet to begin their installation process.

With mobile call recording system installations taking an average six months to implement, many city based CIOs could face prosecution at Christmas.

The study, conducted by mobile operator Tru and service provider Obsidian Wireless was conducted in July among 100 CIOs in the City of London.

Of the CIOs quizzed, only 9 per cent of companies have a compliant solution in place. However, 70 per cent have not even started a project and admitted they were still undecided on how to comply with the regulation.

Those surveyed gave three main reasons for failure to act - too many types of handset, too much delay involved in recording and too little compatibility between systems. 

Telco analyst Jeffrey Peel, MD of Quadriga Consulting, said CIos haven't taken the challenge seriously. 

"The FSA can impose fines and has done so in the past where lack of recording was considered a major issue in dispute cases," said Peel. "Most companies have been aware for some time that the FSA would be making this requirement."

The financial services needs a solution which is seamless to use, is rapid to deploy and which works across all GSM handsets, argued Geraldine Wilson, CEO of Tru. She claimed Tru and Obsidian is "solving the headache of FSA compliance."

Omnisense geopositions everything - can pinpoint a randy cow with military precision

| No Comments
| More
omnisense-cows.jpegIt's one of the tragedies of the modern technological age. Each new invention is ruined by somebody trying  to turn it into a marketing tool.

There are other ways of monetizing scientific breakthroughs. What's wrong with good old fashioned porn? That's what they did in my day!

But oh no, the marketing directors of the world won't be satisfied until every last moment of our lives is interrupted by some trying to 'engage' us, in a 'compelling conversation with a brand'.

So hats off to the boffins at Cambridge based Omnisense, inventor of a new type of positioning technology. Unlike the GPS crowd, who seem intent on adding another dimension onto our positional data so that marketing managers can target adverts at you, Omnisense seems to want to benefit society.

Omnisense's geo spatial technology uses devices that talk to each other and then, by calculating their relative position, create their own map of where everyone or everything is. So it can work in buildings is more accurate and penetrative than both consumer-grade GPS and RFID.

If a team of fire fighters used it, it would take all the guesswork out of knowing where a missing team member might be. "For the same reason, the Army, who are seeking local positioning alternatives to GPS (which is easy to jam), could use it to to find missing soldiers.

It could be used to spot a good milker too. In Dairy Farming, it's vital to identify where a cow is in her estrogen cycle. If she is ready to mate, her movements become much more marked.

Analysis of Omnisense's tracking system could bring this to the farmer's attention immediately and he could get the cow knocked up in no time. End result: cows mate more time efficiently and are milking with minimal delay.

In all three cases, Omnisense is helping society by pinpointing where we are - either in a smoking building or on our estrogen cycle. And it isn't using technology to worsen people's lives through aggressive marketing.

So hats off to CEO Andy Thurman.

If you want to find a randy cow, or a fallen comrade, you need Omnisense. It's s selling starter Evaluation Kits from the end of September (see web Site or details)."

Why make a mobile app? You won't get rich but you might impress

| No Comments
| More

domjoly_oli.jpgKeep quiet about this - it's an industry secret - but some IT companies can be a bit dull to work for. But how do you move up the ladder?

If your current job leaves you creatively unfulfilled, and you want something impressive to put on your Linkedin profile, why not create a mobile app? You'll never get rich, but it'll impress future headhunters or clients.

We asked Oli Christie (left with comic Dom Joly), CEO of mobile games studio Neon Play for his 10 top tips on creating your own successful mobile game. As a quid pro quo, I should mention that, with over 23 million downloads and seven UK number 1 games, Neon Play is the top independent mobile games studio in the UK. Neon also developed a game for Dom Joly. 

1.  Have a cracking, unique idea. Everyone always says they have a "great idea for a game", but there are 500,000 apps to compete with, so it's not that easy to find one that's never been done before.

2.  Keep it simple. Games like Doodle Jump are very easy to play, but a challenge to master. That is the mantra you should follow for a successful game. 

3.  Do your research. Chances are that your amazing game idea has already been done, so have a look at the App Store and see if there's something similar. If there is, go back to the drawing board or find an interesting different angle.

4.  Don't quit your day job. Only a tiny percentage of apps make a profit. You will not be the next Angry Birds, so manage your expectations. If it succeeds, then quit. Focus on Apple first and Android later.

5.  Talent required. You need a designer and a developer as a bare minimum. If that's not you, ask your mates, go online, but find the best you can afford. Maybe do a rev share. Or programs like Game Salad make it possible to make your own game.

6.  Test, learn and refine. Get as many friends and family to play the game. Don't say a word and watch them play it and see if they get it and which bits they don't. Don't take feedback personally, but change the game where necessary. Playability and fun is key.

7.  Set your price. Do you charge a flat rate 69p for your game? Or go free with advertising? Or the most profitable way is "freemium", which is a free game with features in the game that players buy to enhance their gaming experience. Kerching.

8.  Standing out from the crowd. With hundreds of new apps being released every day, you need to get promotion for your app. So find an interesting news angle, get some PR, use Facebook and Twitter, plus do a promo video for YouTube. Every little helps.

9.  Review sites. Send your game to all the major app review sites and journalists. You get 50 free promo codes from Apple (so they can play the game without paying for it). Good reviews and a high star rating help sales.

10. Listen and learn. Get feedback, fix bugs, do updates. As your fan base grows and you earn more revenue, do a bit more research into other ways to earn money. There is huge potential to earn big bucks, but do not underestimate that it is very, very hard.

iPhone users are most dangerous behind the wheel says survey

| 1 Comment
| More

In a survey conducted last week, this column uncovered the truth about iPhone users; they make the worst drivers.

The survey was conducted on two separate occasions on the same stretch of road.

Cycling against the traffic, from Chobham to Kingston in Surrey, researchers counted the number of motorists who were driving while consulting their mobile phones.

80 per cent of those who took their eyes off the road to look at their smartphone were iPhone owners.

The other one (20 per cent) looked like a Blackberry user. You know the type.

The results didn't surprise me, who conducted the bicycle based research. 

"IPhone users are a menace on the road, and should pay extra road tax," I said, before calling on the government to act. "I call on the government to act," I said.

PR Masterclass: how to write engaging content

| 2 Comments
| More
condescending businessman comstock.jpg

Gavin Bird is digital engagement director for Condescentii PR. Like many public relations executives who've been in the business for more than six months, he's sick and tired of journalists.

So, to cheer him up, we asked him for an independent review of a new mobile storage gadget, which is a mega-fast portable hard drive that backs itself up on the cloud. It's got clever software tools that can sort all your files, so you won't waste your life wading through picture files saved as Pic000001.jpg.

They're a strange breed, hacks, writes Gavin Bird. digital engagement director for Condescentii PR. I can phone the same journalist up 10 times a day and get 10 different reactions. They start off being nice and very polite. But by call three they get tetchy. With call four it's a rather terse 'can you get to the point'. When I ring them again two minutes later and ask how they are, they'll cut me dead with the old chestnut of 'I'm on a deadline'.

Well perhaps if they spent more time working and less time chatting, they wouldn't be so stressed! Let me tell you about stress. Stress is a stackable hub client who has paid you 10 grand a month and expects to be on the front page of the FT.

Bloody journalists.

By phone call seven they're suddenly very short with me, asking me to 'put it in an email'. But when I cut and paste the press release into an email, and add a ten page PDF, do I get a return call? Do I coco!

My tenth call goes straight to voicemail.

Well, hello? A professional would show a bit of consistency. Those are the values we associate with a brand.

A journalist could learn a lot about consistency if he spent a day at Condescentii PR. At Condescentii we always use the same template for every press release.

We used the same font (raNDoM MIxED uPpEr lOWer case). We use the same 'key phrases'. We Always Capitalise Everything, for added gravitas. And liberally sprinkle the Trademark Symbol and Copyright.

The only thing that changes is the headline. This is important, as it beckons the reader in; it has to be engaging content.

Let's take the example of a portable hard drive.

This gadget is fast and convenient, it's got massive capacity and clever software that turns hours of admin into a few clicks of a mouse.

So.... What could be a fitting headline that tells that story in an engaging way?

GadgetCo Delivers Interface: USB 3.0 Compliant, USB 2.0 Compatible with Connector Combination USB 3.0, 9-pin Micro-B Socket/USB 2.0, 5-pin Micro-B Socket Data Transfer Rate: USB 3.0: up to 5 Gbit/sec.

Now that's what I call engaging!

Tomorrow, in Part 2 of my PR Masterclass, I will show you how to keep the reader gripped with Engaging Content ™

Photo courtesy: Comstock/Thinkstock

Worried about phone hacking? It's time for a SpinVox revival!

| 2 Comments
| More
Nick Booth takes tea with LG 2.jpg

I told the world about SpinVox but no-one listened. Then along came the BBC's glamorous Rory Cellan-Jones, and they all listened. I can't imagine why no one took me seriously! 

(Here I am, left, in a kimono)

About the time when the News of the World stealing private moments from anyone with a saleable personal life, I was experiencing my own hacking crisis.

In my case, my privacy was invaded because I was a journalist. I'd been hired as a writer by a multi-millionaire to write some case studies about a telecoms dealer. They liked my work so much that they posted the articles, word for word, on their web site (as was established, when the case finally came to Coventry County Court where I eventually won a pyrrhic court battle).

But as soon as they discovered I was a journalist (boo! hiss!) they decided they hated me. Not only should no good deed go unpunished, they also decided - on receiving the court summons - to embark on a follow up hate campaign involving attempts to access all my phone conversations.

Like an idiot savant, I mounted a brilliant defence against this thuggery, without even realizing what I was doing.

I appointed a man in India to listen in to intercept all my mobile phone messages, type them out and text them to me. I didn't know I was doing this at the time, as the company that offered me the service, SpinVox, assured me it was all done by voice-recognition technology.

If the translations were really achieved by their machines (and I was personally shown them by the CEO, Christine Domecq) they would have been running voice-recognition algorithms 50 years ahead of their time.

I wasn't really bothered either way; I'd rather they were creating jobs for a man in India than for a machine in Marlow.

The point is, the low-techness of the arrangement stopped my calls from being hacked. All my lost phone messages were immediately removed from my inbox, recorded and emailed out to India, where a man hunched over a keyboard with a pair of headphones on typed them out and his broken English was then texted to me.

Funnily enough, the News of the World weren't interested when I told them about SpinVox's smoke and mirrors act. Only the Daily Telegraph took my story, but they stuck it on the City Diary page.

Years later (years!) the BBC and The Guardian picked up on my revelation and SpinVox eventually got in trouble for misleading investors, went into a downward spiral and got bought out.

In its heyday it was Britain's fastest growing telecoms services company and hailed by everyone from government spin doctors to the Sunday Times Top 100 Business list. International telcos and mobile operators were queuing up to buy the service.

I still think the service was (and is) brilliant. If only they'd been honest about it.

Surely, given our new-found insecurities over phone hacking, it's high time someone revived SpinVox. I'd sign up for it.

Worried about phone hacking? It's time for a SpinVox revival!

| 1 Comment
| More
Nick Booth takes tea with LG 2.jpg

I told the world about SpinVox but no-one listened. Then along came the BBC's glamorous Rory Cellan-Jones, and they all listened. I can't imagine why no one took me seriously! 

(Here I am, left, in a kimono)

About the time when the News of the World stealing private moments from anyone with a saleable personal life, I was experiencing my own hacking crisis.

In my case, my privacy was invaded because I was a journalist. I'd been hired as a writer by a multi-millionaire to write some case studies about a telecoms dealer. They liked my work so much that they posted the articles, word for word, on their web site (as was established, when the case finally came to Coventry County Court where I eventually won a pyrrhic court battle).

But as soon as they discovered I was a journalist (boo! hiss!) they decided they hated me. Not only should no good deed go unpunished, they also decided - on receiving the court summons - to embark on a follow up hate campaign involving attempts to access all my phone conversations.

Like an idiot savant, I mounted a brilliant defence against this thuggery, without even realizing what I was doing.

I appointed a man in India to listen in to intercept all my mobile phone messages, type them out and text them to me. I didn't know I was doing this at the time, as the company that offered me the service, SpinVox, assured me it was all done by voice-recognition technology.

If the translations were really achieved by their machines (and I was personally shown them by the CEO, Christine Domecq) they would have been running voice-recognition algorithms 50 years ahead of their time.

I wasn't really bothered either way; I'd rather they were creating jobs for a man in India than for a machine in Marlow.

The point is, the low-techness of the arrangement stopped my calls from being hacked. All my lost phone messages were immediately removed from my inbox, recorded and emailed out to India, where a man hunched over a keyboard with a pair of headphones on typed them out and his broken English was then texted to me.

Funnily enough, the News of the World weren't interested when I told them about SpinVox's smoke and mirrors act. Only the Daily Telegraph took my story, but they stuck it on the City Diary page.

Years later (years!) the BBC and The Guardian picked up on my revelation and SpinVox eventually got in trouble for misleading investors, went into a downward spiral and got bought out.

In its heyday it was Britain's fastest growing telecoms services company and hailed by everyone from government spin doctors to the Sunday Times Top 100 Business list. International telcos and mobile operators were queuing up to buy the service.

I still think the service was (and is) brilliant. If only they'd been honest about it.

Surely, given our new-found insecurities over phone hacking, it's high time someone revived SpinVox. I'd sign up for it.

Gigaset - a hands free phone without the earache.

| No Comments
| More
gigaset.jpg

I don't know about you, but I hate wearing headsets and those ghastly ear things. There must be a nice way to be handsfree.

Gigaset has just released the latest handsfree home phone, the Gigaset L410.

Unlike an ungainly headset, the L410 does not attach to the ear but is simply clipped to clothing and, weighing just 30 grams, is hardly noticeable, meaning you no longer have to compromise on style.

They could have made it a bit more stylish though. Why not make them in nicer colours? Or in the shape of a brooch or something. Surely a nice pink flower brooch style handsfree gadget would accessorise any outfit!

The end result is that users are able to take care of other tasks in the kitchen whilst simultaneously making a call - whether that's loading the dishwasher, making a coffee or simply cooking.

Elegant answers - how to funk up your business phone

| No Comments
| More
pop handset.gif

There's one marketing agency I know of whose offices are like a library, normally.

But, when a client visits, the old codger running the agency puts gangster rap on the sound system, in an attempt to convince the client they are young and funky.

It works, too. When I was there, they won the Citrix account!

There are less desperate ways to give your office a hip, contemporary feel. Surely. I'm buggered if I know what they are. But here's a suggestion.

The POP handset is a bright and funky accessory that offers mobile phone users the convenience and comfort of a traditional telephone with all the functionality of today's most popular devices.

Available in pink, yellow, purple, blue and green soft touch finish, has a fun feel that combines a contemporary edge and a compelling health proposition - the POP phone reduces the users exposure to potentially harmful radiation exposure by up to 96%.

Using a 3.5mm jack (adaptors are available) users can connect the POP phone to a mobile phone, iPad or PC for Skype calls, and are able to enjoy the full functionality of the device whilst making calls. You could be checking your diary, reading emails or dancing like dad at a wedding.

About this page

This page is an archive of recent entries in the Mobile tech category.

mobile marketing is the previous category.

NHS is the next category.

Find recent content on the main index or look in the archives to find all content.

-- Advertisement --